A lady sitting down and smiling in a row full of people
July 2019

Media skills and stakeholder management training

CQC: Mclaren Building - West Midlands Region Meeting Room 1, 15th Floor, 46 The Priory Queensway Dale End Birmingham B4 7LR
Tuesday 9th July, 2019 - 10:00 to 16:00

About this event

One of the best ways to give patients and the public a strong voice is by working with the national, local and trade media to:

• amplify the voices of local people

• raise your profile and highlight the work you do in the community, and

• influence discussions around the future of health and social care

We are running a media skills and stakeholder management training session to help Healthwatch leaders better understand how to influence the media, manage key stakeholders and develop media interview skills.

Who should attend?

This training session is best suited for Healthwatch leadership or representatives with the authority to speak on behalf of your organisation, especially those who would like to do more media interviews or are looking to improve their media interview skills.

What will the training cover?

The day will be split into two sessions, where small groups will:

  • Work with an experienced media trainer to build practical media interview skills
  • Learn more about how the media works including how to develop effective media strategies, and
  • Discuss the fundamentals of stakeholder management, including mapping, targeting and understanding the key players in the local healthcare economy.

By the end of the session, you will have the skills and knowledge to be confident in dealing with the media and your key stakeholders.

Contact details

If you have any questions or need any additional information, please contact robert.williams@healthwatch.co.uk

Other information

Parking: The Birmingham office has two local NCP carparks. You can obtain a discount card from the main reception on the ground floor of the McLaren Building. This reduces the day rate from £24 to £6.30

Directions to Mclaren Building from Birmingham New Street: You will need to leave the station at Stephenson Street, leaving the station you can catch the tram towards Wolverhampton on the opposite side of the road, (it cost £1 each way) for two stops (Bull Street Stop), walk towards the square peg which is on the corner turn left on to corporation street (walk alongside the square peg) cross over to big Johns on the corner and turn right. Cross over the road and walk to the right the building is on the left hand side. You will need to walk around and walk down the ramp to the entrance.

If you would prefer to walk again leave by Stephenson Street cross over as if you are catching the tram, walk to the right, and this will bring you on to Corporation Street, keep walking straight on (right hand side), walk past House of Fraser on the right and keep walking until you reach Bull Street, and then follow the directions above. The walk is about 10 mins.