Man using his mobile phone
October 2019

CRM training: Email marketing

Wednesday 23rd October, 2019 - 14:00 to 16:00

About this event

Who is this training for?

Healthwatch staff and volunteers who are already familiar with using CiviCRM.

What will the training cover?

This webinar aims to show you how you can use the CRM to communicate with your audiences using email marketing.

This training will help you to:

  • Make email marketing quicker and easier by creating templates for your campaigns. Personalise emails through contact details already stored in the CiviCRM.

  • Assess your impact by understanding more about how people are interacting with your emails. Keep track of open rates, click through rates and unsubscribes.

  • Test and learn more about what works best by trying different types of content with your chosen audience to see what triggers the best response.

  • Send email newsletters to different groups of people based on their interests and needs.

  • Set emails up to automatically send at a specific time. Choose a time that they’re most active using the results from your previous campaigns and increase your chance of a good open rate.

  • Send general emails to individuals via the CRM.

Who is running the training?

This online event will be led by Michael Samuel, CRM Lead for Healthwatch England.

Contact details

If you have a question about this webinar, please contact