Middle aged man wearing a suit and standing in a courtyard
May 2021

Healthwatch brand: Messaging and tone of voice

Wednesday 12th May, 2021 - 14:00 to 15:00

About this event

Help shape the next steps on our brand review. Hear more about our new brand tone of voice and help us understand what resources you need as we roll this out across the network.

Our brand is more than a logo; it tells people in words and design what we stand for, our values and why our service is relevant to them.

Over the past few months many of you have attended workshops with a brand agency which looked at how we can improve the way we describe our brand purpose, what we stand for and the difference we make. Thanks to your feedback and testing, 1:1 interviews with seldom heard groups and stakeholders, and wider research, we have developed a brand purpose, values, and proposition.

This workshop is an opportunity to hear more about the new brand tone of voice, including drivers, messages and call to actions for our key audiences, as well as to help us understand the resources you need to adapt this new approach. We want to hear:

  • How we can make our new tone of voice easy to use in your job
  • What resources and support you need as we roll out the updated Healthwatch brand across the network

Who is this event for?

This session will be most relevant to Healthwatch staff and volunteers with a communication role or interest in brand.

What will you learn?

This one hour online workshop will give you the opportunity to hear about our new brand messaging and tone of voice, and share your views on what resources will support you to adapt it within your role.

Who is running this event?

Benedict Knox, Head of Communications and Tima Moledina, Communications Manager.

Contact details

For any queries, please contact hub@healthwatch.co.uk

NB: Joining details will be emailed to registered participants 24 hours prior to the session.

All day event: