December 2021

Campaigns and communications ambassadors network: Evaluating your external communications

Thursday 9th December, 2021 - 14:00 to 15:30

About this event

Effective communications brings your organisation and community together. Insight and evaluation help you set the right strategy, achieve objectives and give you confidence that change is happening.

This workshop will help you evaluate your communications and the structure you can put in place to measure and track the impact of your communications and engagement over time. You will look at the journey your audiences take from becoming aware of you to taking action as well as the key channels you can put in place to track and measure this journey.

We will also discuss the importance of communications evaluation for your business strategy, key metrics as well as their benefits and limitations.

Who is this event for?

  • People working in communications, volunteers and those interested in communications
  • Communications network

What will you learn?

  • How you can put in place the structure to measure and track the impact of your communications
  • Key channels you can use to track audience journey and engagement
  • How you can set up a dashboard to record this data, track and report on your progress over time.


We'll look at the measures covered in section eight of the Communications Strategy guide, but please let us know your thoughts. Does this training sound useful? Is anything missing? Is there an area you'd like us to focus on specifically?

Who is running this event?

Benedict Knox, Head of Communications for Healthwatch England

Anna Galandzij, Media Manager for Healthwatch England

Contact details

For any questions about the event, get in touch with the Communications Team by emailing:


All day event: