Campaign support: COVID-19 vaccination roll-out

Here is how you can support the public campaign around the COVID-19 vaccination roll-out, resources to support your work, and information about our plans at Healthwatch England.
A woman receiving her vaccine

With the COVID-19 vaccination programme in full swing, it’s important that we help to disseminate information to the public in this ever-changing environment, support people to find the information they need, and to challenge fake news.

Although 15 million people are vaccinated as of 15 February, we know that there are some communities where the uptake of vaccination is low. As a network, we can use our relationships and engagement skills to reach out to people to understand their attitudes and barriers, helping health and social care leaders know how to overcome them.

About the campaign

By the end of April, the Government aims to have groups 1-9 vaccinated against COVID-19.

Our goal

We want to encourage members of the public to share their experiences of accessing vaccines, so that we can help health and social care leaders have a better understanding about the barriers to access.

We aim to do this in three strands:

  1. Supporting general feedback and encouraging people to get the vaccine when called.
  2. Stronger focus on hearing from people from Black, Asian and Minority Ethnic backgrounds - with a focus on Black, Bangladeshi and Pakistani people as reflected in data as having a poorer uptake with the vaccine.
  3. Supporting unpaid carers to register with their local GP or local authority.

Supporting general feedback

As a network we're able to reach people all over the country. We are instrumental in helping people feel informed about the changes in health and social care, and what to do next.

Here are some resources to help you support the vaccine roll-out.


What are we doing at Healthwatch England?

We continue to analyse the data that we receive both from the network and our wider communications. This information is then fed back to stakeholders fortnightly.

Share your insight:


Supporting Black, Bangladeshi and Pakistani people to have their say

Current evidence shows that there is a lower uptake of the vaccine within particular communities. As a network, we can help people to share their experiences and feed back to stakeholders about barriers to vaccination, and recommendations on how to limit these as the country vaccinates more and more people.


What are we doing at Healthwatch England?

  • We will be sharing the results of our latest national polling to highlight the barriers that are more evident in Black people such as transport and location of vaccine centres.
  • Over the next few months we will be carrying out further engagement to explore these themes in more detail. In particular, we want to find out what differences exist in attitudes and barriers for different parts of the Black and Asian communities across the country.
  • Using the pilot of the new engagement platforms (Engagement HQ and Citizen Lab) we will be trying to get a deeper understanding of people's attitudes to vaccination.
  • Working with Traverse, we want to help identify why current and projected take up rates for a COVID-19 vaccine are lower among certain ethnic groups and identify some tangible solutions. We will need your help in recruiting people for this piece of work and will be providing more information soon. If you have any initial thoughts, please do get in touch with
  • Encouraging you to share content with us from diverse communities about people having received the vaccine.
  • Using paid advertising, we will be trying to encourage feedback from people through targeted ads.

Supporting unpaid carers to register with their local GP or local authority

Our recent national campaign aimed at unpaid carers, and insight gathered from local Healthwatch, has highlighted the concerns from carers about how the Government plans to identify them as priority group six.

Unpaid carers are defined by the Joint Committee on Vaccination and Immunisation as “those in receipt of a carer’s allowance, or those who are the main carer of an elderly or disabled person whose welfare may be at risk if the carer falls ill”.

As a network, we can encourage carers to contact their local GP or local authority to make themselves known.


  • A key way of being identified as an unpaid carer is being registered as such with their GP practice. If not already registered, Carers Together can work with the GP surgery to try to put this in place.

  • Key messages for social media, produced by Healthwatch England.

What are we doing at Healthwatch England?

  • We will be collating the feedback from our latest campaign and sharing this with stakeholders (as well as feeding back issues in real time).
  • Sharing advice from Carers UK so that carers understand more about the vaccination roll-out.

Stay up to date on Workplace

With the ever-changing environment it can be hard to keep up. Workplace is a great way to stay up to date and connected with local Healthwatch across the country.

Here you can find:

  • The most up to date version of the stakeholder FAQ, provided by the Department of Health and Social Care.
  • Our latest stakeholder briefing. We update the likes of NHS England, Public Health England and the Department of Health fortnightly.
  • The latest updates on the vaccination roll-out.

Go to Workplace

Share your ideas and questions on Workplace.

Whether you want to ask a question or share something with the network, Workplace is our online community for Healthwatch staff to network and work with one another.

Remember, if you haven't got a Workplace account please don't try to set one up, contact

Go to Workplace