Demographic taxonomy guidance

We have revised the demographic fields currently used in the national reports library and CiviCRM to be more complete and inline with best practice.
Elderly man standing in front of a Healthwatch banner

What is demographic information?

Demographic data refers to information about the characteristics of the population. It allows you to work out who you are talking to.

Protected characteristics are specific aspects of a person’s identity defined by the Equality Act (2010) which protect someone from discrimination.

New demographic taxonomy list

We have developed a taxonomy based on the nine protected characteristics in the Equality Act 2010.

We encourage all Healthwatch to collect this set of demographics in all areas of research, including surveys.  After testing at Healthwatch England, we have found that respondents are generally happy to share this information with us when included at the end of the survey, giving them the opportunity to share their experience of care first. There should always be an option for people not to submit this information should they prefer not to.

Download the demographic taxonomy list

Need more guidance on using the CRM?

Take a look at the rest of our resources to help you make the most out of your CRM.

Find out more