A guide to social media platforms

With over 50 million users in the UK, social media is a great way to promote your Healthwatch, answer questions from the public and seek feedback on services. Find out how to build engagement and get the most out of each platform.
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About this resource

This resource will help you understand the five largest social media platforms - Facebook, Twitter, Instagram, LinkedIn and YouTube. 

The guide also covers key areas, including:

  • Building engagement - why it is important and how to boost engagement with your content
  • Branding - how your social media looks and feels and why this is important
  • Management of accounts - who should have access and posting from the corporate account
  • Social media policies - the importance of having one and what it should cover
  • Accessibility considerations - use of hashtags, emojis, images and videos

We have also included a standard response sheet you can use to respond to the most frequent comments on social media. 


A guide to social media

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