A guide to social media platforms

With over 50 million users in the UK, social media is a great way to promote your Healthwatch, answer questions from the public and seek feedback on services. Find out how to build engagement and get the most out of each platform.
Man and a woman stood looking at a mobile phone

About this resource

This resource will help you understand the five largest social media platforms - Facebook, Twitter, Instagram, LinkedIn and YouTube. 

The guide also covers key areas, including:

  • Building engagement - why it is important and how to boost engagement with your content
  • Branding - how your social media looks and feels and why this is important
  • Management of accounts - who should have access and posting from the corporate account
  • Social media policies - the importance of having one and what it should cover
  • Accessibility considerations - use of hashtags, emojis, images and videos

We have also included a standard response sheet you can use to respond to the most frequent comments on social media. 

Downloads

A guide to social media

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