Support our campaign: ‘Because We All Care’

The 'Because We All Care' campaign is back! Download the resources you need to run your own campaign for your community and support national activity.
Cartoon drawing of people sitting around a laptop with the campaign slogan Because We All Care

What’s in this toolkit?


About the ‘Because we all care’ campaign

On the 19th January a new phase of the ‘Because we all care’ campaign is being launched. The campaign aims to encourage people using NHS and social care to give feedback on their experiences, to help improve services for everyone.

Why now?

Public feedback helps NHS and social care services spot what is working and what could be better when it comes to support. With services working to respond to the COVID-19 pandemic and deal with a backlog of care, people’s views have never been more important.

The public appreciate the work health and care staff have done during the pandemic and want to play their part in helping services ensure patients and service users get the support they need.

Our campaign aims to help the public understand how by sharing their experiences they can help services identify and address issues and improve support for their community.

Who can get involved?

The campaign has been designed so you can use it to:

  • Promote feedback as a positive and caring thing that anyone can do
  • Encourage people to share views about the local issues your community faces

We also want you to encourage your local NHS and social care services to adopt the campaign, so together we can increase awareness and feedback to help improve services.

What will happen and when?

The current push will run from 19 January 2022 for 4 weeks, ending on 16th February 2022. This will be followed later in the year with specific focus on different audiences.


Communication resources

Here are a range of resources you can use and tailor to:

  • Engage your local partners
  • Support the launch
  • Run your own local campaigns

Key messages and campaign Q&A

The top messages for the campaign are:

  1. We all care about the NHS and social care services. To help improve services for everyone, tell us what you think of your care  
  2. You care about the NHS and social care services, and so do we. We're here to listen to and act on your feedback to improve care for you and your loved ones
  3. Following an experience with health or social care, patients and carers can share their feedback – both positive and negative - with Healthwatch by completing an online form 
  4. As health and social care services work to provide the best possible care during COVID-19, your feedback can play a crucial role to help us identify and address issues that affect the quality of people’s care. 

Use these Call to actions:

Tell us about your experiences to help improve health and social care services for everyone:

Partner and supporter communications 

Get your local partners and supporters to back the campaign. Download a template email, which you can send to your council, local NHS and social care services, community groups and other supporters. 

Coming soon - we'll also be sharing a stakeholder toolkit with you that you'll be able to share with your partners.

Download support our campaign email template
Stakeholder Thank You

Templates and graphics

You can personalise our campaign materials to support your communications locally. Social media templates, an email header, poster and website banner images are currently available on the Communications Centre. Remember to log-in to view all the available materials.

Download campaign materials

Design assets

If you want to create your own resources or graphics for the campaign, the core colours are:

  • Purple - #8242e6
  • Pink - #eb345f
  • Blue - #1cb8eb
  • Turquoise - #61bbaf
  • Navy - #1b365d
  • Pale blue/grey - #edf0fc

Photo library

Download images to use in your communications from our Flickr library. 

Browse photos

Social media messages

Use our #BecauseWeAllCare social media messages to support the campaign or to encourage feedback about a specific issue.

Twitter

  • As we continue to respond to #COVID19, you can help us to ensure you receive the support you need. Play your part by sharing feedback with @HealthwatchE [website link] #BecauseWeAllCare
  • #BecauseWeAllCare is back! @HealthwatchE highlight the importance of providing feedback on your experiences of care. Find out more: [insert link]
  • Are you worried about sharing feedback about your local health or social care service? Don’t be. @HealthwatchE want to understand your experiences so they can help make a difference to the care you receive. Share your experiences in this short, confidential survey #BecauseWeAllCare [website link]. 
  • Your feedback has been crucial for improving patient care during our response to #COVID19 so far. Continue to help services recover from the pandemic  and share your experiences so they can learn and improve. Share your experiences here [website link]. #BecauseWeAllCare
  • Your feedback is vital to us for improving the health and social care that you receive. Tell us about your experience here [website link]. #BecauseWeAllCare

Facebook

  • As we continue respond to COVID-19, you can help us to ensure you receive the support you need, with the best possible standard of care. 
  • Play your part by sharing feedback with @HealthwatchE so that we can look to reset and rebuild our NHS together [website link] #BecauseWeAllCare
  • We use your feedback to improve the care that you and your loved ones receive. 
  • As routine inspection s of GP practices and hospitals have been paused to support the coronavirus effort, your feedback is now more vital to ensure we can provide the extra support you need.
  • Share your experiences today in this short, online webform [website link]. #BecauseWeAllCare
  • We all care about the NHS. But we need you to help us adapt to the continuing  COVID-19 pandemic to provide you and your loved ones with the best possible care. [INCLUDE SERVICE-SPECIFIC PROOF POINT]. 
  • Watch this video to see how sharing your experiences can make a difference. #BecauseWeAllCare. [website link]

Instagram

  • Health and social care services continue to face unprecedented change against COVID19, and you may have been affected. Share your feedback here [website link] so that we can help services to ensure people get the support they need #BecauseWeAllCare
  • Your ongoing feedback has been vital to help us improve care throughout #COVID19  and ensure patients receive the support they need. Please continue to help [us/your local NHS and social care services] by sharing your feedback with @HealthwatchE and [insertweblink]. #BecauseWeAllCare
  • Now, more than ever, we need your help to improve health and care services across England. Share your experiences with @HealthwatchE so we can improve the standard of treatment you and your loved ones receive. Just take five minutes to complete their survey [website link] #BecauseWeAllCare
  • Help us to continue the work that we have been doing to improve the standard of care that you and your loved ones receive during #COVID19. Share your feedback with [us on our website/ @HealthwatchE] - #BecauseWeAllCare.

Posts for non-service providers

Twitter

  • #BecauseWeAllCare is a new initiative from @HealthwatchE highlighting the importance of providing feedback on your experiences of care. Find out more and share your experiences today: [insert link]
  • We all care about the NHS and social care – but how can we do our bit to help? Discover how sharing your experiences with @HealthwatchE can help improve the standard of care you and your loved ones receive in your local community  #BecauseWeAllCare [embed video]
  • Did you know your feedback can help to make a real difference to your local care services? Watch this video to find out how you can make a difference! #BecauseWeAllCare about NHS and social care - share your feedback with @HealthwatchE https://bit.ly/FeedbackToCQC 
  • If you’re worried about sharing feedback about your health and social care, don’t be. We can only work to improve services for yourself and others if you share your experiences of care. Your feedback makes a real difference - share it here, #BecauseWeAllCare [website link]. 
  • Health and social care services continue to face unprecedented change during the #COVID19 emergency and you may have been affected. Share your experiences so that we can ensure you receive the support you need #BecauseWeAllCare [website link]
  • You care about local NHS and social care services, and so do we. Share your feedback about care with us so that we can improve the care that you and your loved ones receive. #BecauseWeAllCare [website link]
  • #DYK that your local Healthwatch can support you to raise a concern about NHS health and social care services? By sharing feedback, you can help them improve care for yourself and others. #BecauseWeAllCare
  • Everyone's experiences of health or social care are different – and we want to know! By sharing your feedback with us, you can help services improve care for everyone [website link] #BecauseWeAllCare 

Facebook

  • We’ve supporting @HealthwatchE to launch #BecauseWeAllCare – to help NHS and social care services provide the best possible care during COVID-19.
  • Your feedback can play a crucial role in helping services identify and address issues that affect the quality of the care you and your loved ones receive. Find out more and share your experiences: [insert link]
  • Now, more than ever, we need your help to improve health and care services across England.
  • Share your feedback with @HealthwatchE so that your community can benefit from the best patient care possible in the recovery from the COVID-19 pandemic.
  • Watch this video to find out how your feedback can make a difference. #BecauseWeAllCare [insert link]
  • If you’re worried about sharing feedback about your health and social care, don’t be! Your feedback is crucial for us to understand how your local services can be improved. [INSERT SERVICE-SPECIFIC PROOF POINT].
  • Click here to learn how you can help us to improve your care [website link]. #BecauseWeAllCare

Instagram

  • As we continue to respond to COVID-19, you can help us to ensure that the best standard of health and social care is provided to people in your community.  Play your part by sharing feedback of your experiences online with @HealthwatchE #BecauseWeAllCare
  • You care about the NHS and social care services, and so do we. Share your feedback with @HealthwatchE to help improve the care that you and your loved ones receive. #BecauseWeAllCare
  • Your ongoing feedback has been vital for us to help health and social care services ensure people get the support they need and improve patient care throughout the #COVID19 response. Please continue to help us by sharing your feedback with us, #BecauseWeAllCare.
  • Find out how your feedback can make a real difference to health and social care by watching this video.
  • We want to hear about any recent experiences of care – both good and bad - because you care about the NHS, and so do we. #BecauseWeAllCare

Download social media assets

Launch news story and press notice

  • Publish a launch story on your website to tell people about the campaign and how they can get it involved.

Video content

Share the campaign videos to get more people to speak up.

Video on YouTube

Download animation

The survey

As well as the online survey we have produced BSL and Easy Read versions. Please email hub@healthwatch.co.uk to receive a copy of the BSL videos.

Download Easy Read survey

Further support and resources

The network site has several communications guides to help you plan and create your content. Resources that might be useful for this campaign are:

Includes: 
Video
Template

What are people telling you about their experiences of COVID-19?

We want to know what COVID-19 advice and information people are asking you for or issues they are raising. This is so we can spot any gaps in information, identify any issues and keep Government and the NHS informed. Let us know the issues people are raising with you.

Tell us more