How to avoid bias in research

Our aim at Healthwatch is to undertake fair research which isn’t influenced by personal views or preconceptions. This guidance outlines how you can identify and minimise bias in your research so that you can report your findings in an objective way.
Young woman at a conference

You can use this guidance to learn about the different types of bias that you need to consider when you plan your research. This includes:

  • Bias in sampling
  • Bias in research methods used for data collection
  • Bias in data analysis

This guidance also includes worked examples relevant to local Healthwatch research work and top tips on minimising bias.

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