A guide to social media platforms
With the majority of adults using social media, it is a great way to promote your Healthwatch, answer questions from the public and seek feedback on services. Find out how to build engagement and get the most out of each platform.
Originally published 2 August 2021. Updated July 2023.
About this resource
This resource will help you understand the largest social media platforms.
The guide also covers key areas, including:
- Building engagement - why it is important and how to boost engagement with your content
- Branding - how your social media looks and feels and why this is important
- Management of accounts - who should have access and posting from the corporate account
- Social media policies - the importance of having one and what it should cover
- Accessibility considerations - use of hashtags, emojis, images and videos
We have also included a standard response sheet you can use to respond to the most frequent comments on social media.
Downloads
A guide to social media