Support our campaign: Share for Better Care

Use this toolkit to support our new campaign, which focuses on gathering more feedback from people from minority ethnic backgrounds and lower-income communities.

Why now?

Last year, Healthwatch received nearly 400,000 experiences of health and social care. This valuable feedback helps us identify where and how services can improve.

But not everyone's voice is being heard.

Our new campaign, Share for Better Care, focuses on engaging with communities who are underrepresented in our national feedback and encourages them to share their experiences of NHS and adult social care.

#ShareForBetterCare is a joint campaign with the Care Quality Commission and is being run in collaboration with the Race Equality Foundation, National Dignity Council and Royal Association for Deaf. 

Our campaign, which runs until April 2025, will focus on collecting experiences of people from minority ethnic backgrounds and people from lower-income groups.

Who can get involved?

The campaign has been designed so you can use it to:

  • Promote feedback as a positive and caring thing that anyone can do.
  • Encourage people to share views about the local issues your community faces.

We want people to know that their feedback, no matter how small, has the power to transform health and social care across the country.

We also want you to encourage your local NHS and social care services to adopt the campaign so that together, we can increase awareness and feedback to help improve services.

What will happen and when?

The campaign will run from February 2024-April 2025 and will be made up of four distinct phases:

  • Phase 1: National launch.
  • Phase 2: Health inequalities and deprivation.
  • Phase 3: Care the way you need it.
  • Phase 4: The Staff Perspective.

Key messages 

  • We are Healthwatch. We act on your feedback to help improve care where you live.
  • Whether it’s good or bad, big or small, we welcome your feedback. We are here to listen and act on your feedback.
  • Together we can improve health and care, but we can only make a difference if we know about your experience.
  • The simple act of sharing feedback is already helping to improve care for the people who use it. 

Templates and graphics

You can personalise our campaign materials to support your communications locally. Editable digital templates are available for download below. 

We'll add more resources to these collections as they become available throughout the campaign.

Email headers

Twitter and Facebook cards

Instagram cards

Photo library

Download images to use in your communications from our Flickr library. 

Browse photos

Social media messages 

Use and tweak our social messages for your own channels. You can encourage people to share their experiences via our national feedback form or your own survey.

Find out more

Content for your website and email marketing

We've written content that you can use or tailor for your website and email marketing. 

This content includes email copy for public and professional stakeholder audiences and a campaign launch news story that can be adapted for your website.

Find out more