How to make the most of your annual report content

We've put together some top tips for how you can make the most of the content you've pulled together for your annual report.

1. Showcase it on your website

There are lots of ways that you can make the most of your annual report content on your website, such as:

• Create space on the front page of your website – whether that's in your homepage carousel or under 'News' – to help make sure people will see it.
• Share a snappy article to summarise the key messages from your report, and a clear call to action to hit 'Download' to see the full report.
• Bring out some key stats by creating a graph or infographic to make it visually appealing. 
• Create blogs to showcase the case studies from your report highlighting the difference you've made. 
• Create an impact page to highlight the difference you're making to local services and communities. 

2. Social media

Reuse your annual report messages, stories and content on your social media in the few weeks following the launch of your annual report. You can showcase the work of your volunteers to encourage people to join your team, share the local impact your work has had to get people to speak up, and show how you help people access health and care services. 

3. Email marketing

Emails directly to those on your mailing list to make them aware of the publication will help to raise awareness that you have published your annual report. Include your key statistics and an overview of what they can expect to find in your report.  

4. Look for media opportunities 

All those great stats and case studies are ideal for media opportunities. Whether you're responding to a local event, or hoping to promote your work in the press, case studies will help bring it to life.