CRM Training - email marketing

This webinar aims to show you how to use the CRM to communicate with your audiences using email marketing.

Who is this training for

Healthwatch staff and volunteers who are already familiar with using CiviCRM

What will the training cover

This training will help you to:

• Make email marketing quicker and easier by creating templates for your campaigns. Personalise emails through contact details already stored in the CiviCRM.
• Assess your impact by understanding more about how people interact with your emails. Keep track of open rates, click-through rates and unsubscribes.
• Test and learn more about what work best by trying different types of content with your chosen audience to see what triggers the best response.
• Send email newsletters to different groups based on their interests and needs.
• Set emails up to automatically send at a specific time. Choose a time that they are most active using the results from your previous campaigns and increase your chance of a good open rate.
• Send general emails to individuals via the CRM.

Who is running the training

This online event will be led by Michael Samuel, CRM System lead for Healthwatch England and Oliver Gibson from Northbridge Digital