Healthwatch descriptors

Save time and use this practical resource and checklist to update your communications in line with our new brand tone of voice.
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About this resource

To make sure Healthwatch appeals to a wide variety of people, we’ve updated our brand tone of voice. We have a new set of descriptors to help you consistently and easily explain who we are and what we do.

The guidance includes descriptors to help you write and talk about Healthwatch. These can be adapted for your website, social media channels, email marketing, reports and general day-to-day communications – there’s also a handy checklist at the end of the guide.

What other brand resources are available?

This guide provides practical text you can copy, paste and adapt to save time when writing about Healthwatch. But it should be used alongside our full range of brand resources. Before you read on, please make sure you’ve read the:

  • One-page ‘Brand messaging guide’, which includes Healthwatch’s full tone of voice guidance, as well as our values, strapline, proposition and messages for different audiences.
  • ‘Brand language guide’ which gives top tips on how to write accessibly.

Download our full range of brand resources.

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Get the latest guidance to help you carry out your role at Healthwatch.