Getting started with the Healthwatch brand
Our brand represents more than just a logo. The way we communicate, write, and present ourselves informs people about our values and how we can support them.
1. Visual guidelines
What do our visual identity guidelines include?
Our brand shouldn't just stand out, it should be easy for us to use too. Our full vivisual identity guidelines include our values and beliefs, guidance on on tone of voice and personality, notes on how to use the Healthwatch logo, our brand colour palette and guidance on accessibility.
Healthwatch England visual identity guidelines
2. Language guidelines
All you need to put the brand language into action are the following key documents:
1. Brand messaging guide: A one-page cheat sheet, including our strap line, proposition, tone of voice, and messages for different audiences. (Also available as a full document for printing.)
2. Healthwatch descriptors: Short and long ‘about us’ text describing Healthwatch England and local Healthwatch. This also includes text you can copy/paste for your website and social media, as well as a handy checklist.
3. Tone of voice guidelines: Includes top tips to write in our tone of voice, a style guide, writing about people and an accessibility guide.
3. Quick guides and cheat sheets
The Healthwatch brand shouldn't just be accessible to the communities we serve, but also to you, the people who use it day in, and day out. So we've developed some quick quides and cheat sheets to help you understand our brand at a glance.
Healthwatch brand quick guide
The quick guide includes logos, fonts, colours and accessibility. This one page overview outlines the key elements of the Healthwatch visual identity.
[Updated 13/08/24]
Quick writing guide
Key hints and tips from our brand language guide, all on one page to refer to easily while you're writing.
4. Brand templates and resources
We've got lots of branded templates available to personalise and download on the Communications Centre (brandstencil) – from PowerPoint templates, briefing templates, through to social media cards. You'll need to log in to be able to view these.
Communications Centre (Brandstencil)
We have Canva templates available to. We've created a range of Canva templates for social media and online usage as well as print.
If you create your own branded materials, please make sure you use our colour palette and check that the colour combinations you use for any text, headings or graphics are accessible.
Got a question?
If you need help using the language or visual brand guidelines, please email hub@healthwatch.co.uk