What is the quality logo and how to use it

About the logo

The Quality Framework is a self-assessment process that helps a local Healthwatch understand what aspects of your service are working well and identify areas for further improvement.

The process requires hard work and commitment and some local Healthwatch have asked for a visual device they can use to show they have been through this process and communicate their commitment to continuous improvement.  

The quality logo:

• Is an acknowledgment of having completed a self-assessment quality assurance process at a point in time. The logo is given retrospectively to Healthwatch who have completed the self-assessment and who have conducted a review with their Regional Manager.
• Can be used to indicate to external stakeholders that you regularly self-assess your quality against a set of standards set by us and are committed to quality improvement. It can support you as an enterprising Healthwatch to demonstrate that you are continually improving.

Terms and conditions for using the quality logo

• You can use the quality logo if you have completed a Quality Framework self-assessment and you have conducted a review of the findings with us.
• You can use the quality logo from the date of your review meeting and, in line with the Quality Framework process, use of the logo is valid for three years.
• The logo should not be more prominent than the local Healthwatch mark or used directly alongside the mark.
• However, it can be used to support communications. For example, it can be used at the bottom of  email signature, letterhead stationery, website, or on marketing materials. Guidance on how to use the quality logo is available, along with the logo in a range of formats. 
• The quality logo is a brand asset provided by Healthwatch England. So, like any brand asset, it can no longer be used if a service provider's contract to provide a local Healthwatch service comes to an end.
• The logo cannot be transferred if there is a change of provider, they will need to undertake a fresh self-assessment.The logo can only be used by the specific local Healthwatch who have completed the self-assessment and should not be used by other local Healthwatch who come under a multiple provider if they have not undertaken the assessment.
• This logo is not intended to be perceived as a quality mark as this would give false assurance that we have conducted an audit or inspection. It is confirmation to stakeholders that you have committed to working with us to continuously improve.
• The quality logo must not be used in any manner that expresses or might imply the affiliation, sponsorship, endorsement, certification, or approval, other than as set forth in these terms.
• Except for size, the logo must not be altered in any manner, including proportions, colours and elements. Nor should it be animated, morphed, or otherwise distorted in perspective or dimensional appearance.

Text to support the logo

Committed to quality

At Healthwatch Anytown, we aim to provide the best service we can to our community and to make the greatest difference we can to local people.

To help us be the best we can be, every three years we undertake a comprehensive assessment of our work using a tool called the Quality Framework.

This helps us to understand what we are doing well and where we might need to improve.