Planning and running a focus group
How to plan, run, and follow-up on focus groups as a qualitative research method.
This guide provides practical advice for planning, running, and following up on focus groups as a qualitative research method.
The guidance explains the pros and cons of using focus groups compared to other qualitative research methods and when they should be used.
It outlines practical considerations, including location, the number of participants per focus group, budget, the pros and cons of online compared to face to face focus groups and the importance of setting ground rules at the start.
The guidance also sets out how to plan an effective session, moderation and recording the discussion and focus group dynamics.
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Focus groups guidance