An introduction to qualitative research
Qualitative research produces rich detailed data about people’s experiences. It can help you explore people’s experiences in depth and can complement statistical data gathered via a survey.
About this guidance
Qualitative research produces rich detailed data about people’s experiences. It can help you explore people’s experiences in depth and can complement statistical data gathered via a survey.
This guidance sets out:
- what qualitative research is
- The different qualitative research methods you can use, including when and when not to use each
- Links to more detailed resources on different qualitative research methods
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Qualitative research - an introduction