Resources

Qualitative data is information that captures people's views, emotions, thoughts, and attitudes. Analysing qualitative data allows you to draw meaningful insights and discover patterns and relationships in your evidence.

This guide will support you in engaging seldom-heard groups with general guidance and tips on how to do so.

Qualitative research produces rich detailed data about people’s experiences. It can help you explore people’s experiences in depth and can complement statistical data gathered via a survey.

How to plan, run, and follow-up on focus groups as a qualitative research method.

What are the main aspects of research ethics that you need to consider when planning your work? Find out in our new guidance.

Resources to help you understand how you can use a community researcher approach to engage seldom-heard groups and conduct inclusive research.

Our revised guidance shows you how to minimise bias in your research, so that you can report fair findings in an objective way.

Find out the things you need to consider when working with partners on research projects.

Download the 2026 campaigns calendar to help you plan your engagement and communications strategy for the year ahead!

This guidance is designed to help Healthwatch teams understand what quantitative research is, when to use it, and how to conduct it effectively. It covers the different types of quantitative research methods, including surveys, observations and analysing existing datasets.

This guidance sets out how to use semi-structured interviews in a research project. It includes considerations in planning interviews, writing a discussion guide and running interviews.

Check out our new guidance which outlines strategies for minimising fraudulent research participation and identifying suspicious or fraudulent research data in surveys, interviews and focus groups.