The Public’s Perspective report - comms pack

Background

Our new report, “The public's perspective: The state of health and social care" draws on 65,000 people's experiences of health and care services shared with Healthwatch in the last year. 

The report outlines the public's top concerns about healthcare, including access to GP services, NHS dentistry, mental health services, and cancer care, among others. 

It points to where improvements are needed while highlighting the key issues facing the NHS today: 

• access to health and care services remains the most significant challenge people report to us across the country; 

• access issues continue to widen health inequalities.

In order to further explore health inequalities, we commissioned a poll looking at the use of private care today.  

Goal:

With this piece of work, we want to highlight where inequalities of care are being exacerbated and offer solutions to healthcare leaders on how we can address the inequalities in access and quality of care.

This pack includes: 

• How you can support it
• Target audiences 
• Campaign phases 
• Links to products 
• Suggested social media messages 
• Social media assets 
• Template letter to stakeholders 

How you can support it

This new research draws on the experiences of thousands of people from across the country. We hope you will find it relevant and helpful in supporting your own work in the year to come. Below are some of the things you can do to support it: 

• Share the below suggested social media posts and other content on your social media channels, and other digital media channels. 
• Use the below template letter and write to your partners to highlight the important role of access to healthcare for everyone.
• Use relevant findings when talking to your stakeholders and the media.

Target audiences

Professional audiences

• MPs
• healthcare leaders eg. ICS
• NHS trusts
• Local authorities
• Local charities and organisations

Local media

Health and social care users, carers, families. 

Campaign phases

Phase 1

Monday 27 November: we kick off the launch with a story in The Observer based on our poll into people’s use of private care while highlighting issues with access to NHS services. This will be supported by communications to key stakeholders and across social media.

Phase 2 

From Tuesday 28 November: we focus our external comms on the key issues highlighted in the report.  We also expect an opinion piece in a trade title.  

Products 

These will go live on Monday 27 Nov morning.

Report: The public’s perspective: The state of health and social care | Healthwatch

Blog: Faster progress needed to tackle barriers to care | Healthwatch

Suggested social media posts 

Suggested hashtags: 

#PublicViews

#StateOfHealthcare 

#HealthInequalities 

For the launch story on Monday 

1. Amid ongoing pressures in the NHS, @HeathwatchE warns of a two-tier system where access to care is often available to those with money to pay for it. Read their new research.

2. The majority of society, especially those on lower incomes, disabled people, carers and younger people, face real-time challenges accessing care.  We join @HealthwatchE in calling for faster progress to tackle growing health inequalities. 

3. With ongoing pressures in the NHS, access to healthcare is not equal today. New research by @HealthwatchE warns of deepening health inequalities and calls for faster progress with NHS recovery plans.