Discover why it’s important to collect demographic data and how and when to collect it. The resource also contains ideas about how you can support your staff and volunteers to collect demographic data.
Qualitative data is information that captures people's views, emotions, thoughts, and attitudes. Analysing qualitative data allows you to draw meaningful insights and discover patterns and relationships in your evidence.
Qualitative research produces rich detailed data about people’s experiences. It can help you explore people’s experiences in depth and can complement statistical data gathered via a survey.