Campaigns and communications ambassadors network – How to make the most of Facebook advertising

Who is this event for?

This event is for all staff and volunteers involved in marketing and communications.

What will you learn?

You will learn more about how paid advertising on Facebook can help increase your audience and maximise engagement. This is a beginner session focusing on:

• What Facebook adverts are (organic vs paid for posts) and why they work
• Step-by-step instructions on how you set up an ad
• How to measure the success of your ads.

For this session you will need to have the following set up in advance:

• Your Healthwatch should be set up as a page on Facebook
• You should have access to Facebook Business Manager
• You should have an Ad account set up.

As this is a meeting of the Campaigns and communications ambassadors network we will also include an overview of Healthwatch England’s campaigns and priorities. 

Who is running this event?

Sarah Osment, Digital Communications Manager.

Debbie James, Digital Communications Officer.

Flora Deshmukh, Campaigns Officer.