Qualitative data is information that captures people's views, emotions, thoughts, and attitudes. Analysing qualitative data allows you to draw meaningful insights and discover patterns and relationships in your evidence.
Qualitative research produces rich detailed data about people’s experiences. It can help you explore people’s experiences in depth and can complement statistical data gathered via a survey.
This guidance is designed to help Healthwatch teams understand what quantitative research is, when to use it, and how to conduct it effectively. It covers the different types of quantitative research methods, including surveys, observations and analysing existing datasets.